​​​​About Me

As a marketing and communications executive, I bring more than 20 years of experience transforming complex missions into strategies that drive growth, influence, and trust. I’ve led national and global initiatives that strengthened organizational reputation, advanced public health priorities, and generated multimillion-dollar results across healthcare, government, and nonprofit sectors. My leadership includes overseeing marketing for a $4B NIH health IT portfolio and guiding award-winning campaigns for the American Nurses Association and Heart Rhythm Society. With a Doctor of Business Intelligence (Marymount Univ.), an MBA (American Univ.), and an MPS in Public Relations and Corporate Communications (Georgetown Univ.), I unite data-driven insight with strategic storytelling to position mission-focused organizations for sustained impact and industry leadership.

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I specialize in business development (B2B2C), digital marketing, brand strategy, market research, and public relations.​ ​

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What Others Say About Me:​​

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Career Successes

 

National Institutes of Health (NIH) – NITAAC
Led strategic marketing for a $4B federal health IT acquisition portfolio, elevating NIH’s profile with federal CIOs, procurement leaders, and health agencies. Modernized CRM, content automation, and analytics to accelerate lead acquisition and contract adoption.​

 

American Nurses Association | Heart Rhythm Society
Directed integrated marketing and fundraising campaigns that raised millions for medical awareness and nursing advocacy programs. Leveraged behavioral targeting, segmentation, and multichannel outreach to engage global audiences of patients, clinicians, policymakers, and donors, driving increased participation and contributions.

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American Nurses Association
Oversaw digital campaigns generating $35M in annual digital revenue by leveraging behavioral data and personalized content. Elevated member engagement across email, paid media, social, and search through data-driven segmentation and storytelling.​

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​Golden Triangle BID | Heart Rhythm Society
Pioneered mobile marketing, increasing readership by 18 percent. Effectively integrated mobile marketing into multichannel marketing strategy to (re-)engage audience members.

 

Smithsonian Institution
Penetrated web 2.0 market, expanding market share and increasing sales. Launched the Smithsonian Associates’ first-ever social media strategy, which escalated traffic to official website by nearly 30 percent and increased sales by 10 percent within one year.​
 

Golden Triangle BID | Heart Rhythm Society | Strayer University
Redesigned four major websites from concept to deployment. Significantly improved usability, search engine optimization, and content structure.
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Heart Rhythm Society | Strayer University
Launched eight new brands. Established and evangelized the brand voice. Developed brand standards to ensure company-wide compliance and expanded brand guidelines to all touchpoints.

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Pavement Technical Solutions (Transportation Engineering) - Fractional Consultant

Developed and implemented a comprehensive marketing strategy to elevate visibility for PTS’s engineering and pavement management services. Directed content creation for LinkedIn, digital campaigns, and technical conference materials, including the FWDUG and the Virginia Statewide Airports Pavement Management Study. Strengthened brand positioning through thought leadership storytelling, data-driven insights, and industry partnerships that highlighted PTS’s role in advancing sustainable infrastructure solutions.

 

BlueRock Care (Private Healthcare) - Fractional Consultant
Designed and executed a senior-focused marketing strategy, doubling patient acquisition through community outreach, assisted living partnerships, and targeted digital campaigns. Launched the practice’s first monthly newsletter to sustain patient engagement.​

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CareFirst BlueCross BlueShield - Fractional Consultant
Directed omnichannel campaigns for Medicare, Medicaid, and federal health programs, reaching over 17 million impressions annually. Conducted consumer reporting through in-depth interviews to assess product positioning, applying Institutional Review Board (IRB) research protocols to ensure compliance and data integrity. Strengthened targeting and tracking, resulting in a higher site conversion rate.